Hasbro Acquires Irish Animation Studio Boulder Media, Could This Mean A New M.A.S.K. Series?

Hasbro announced this week through an official press release that it has acquired Irish animation studio Boulder Media. The Dublin-based studio "has produced a variety of award-winning series for Cartoon Network, Nickelodeon, Disney and BBC" including shows like Foster’s Home For Imaginary Friends, The Amazing World Of Gumball and El Tigre. Their 150 full-time employees will continue to work for third-party clients as well as produce new shows for Hasbro.

At Hasbro, we're building our brands through storytelling, and today, we're telling richer stories across more platforms than ever before," said Brian Goldner, Hasbro's Chairman, President and Chief Executive Officer. "We are also reinventing traditional modalities of animation production, both creatively and financially. With Boulder, we will deliver the highest quality animation that will engage our audiences with deep storytelling and great characters in a very cost-efficient manner.

According to THR, new projects will include shows for My Little Pony, Transformers, Play-Doh, Monopoly, Clue, and others. The "others" of course is what interests me! Could this acquisition potentially be to help with new shows in the cinematic universe? I'm pretty sure fans would be excited at the prospect of G.I. Joe, M.A.S.K., or Visionaries being brought back to the world of animation. We already know that Hasbro might be on the cusp of potentially releasing new merchandise and toys for these properties. Or could this move be to animate the new cinematic universe?

With a studio name like Boulder Media, seems almost like fate that they produce a new M.A.S.K. series right?? We'll be keeping watching out for any future announcements, but what do you think about this move by Hasbro?


Image courtesy Ultrapfc on Deviant Art